About Develative

Develative builds engineering teams and develops software for clients in insurance, fintech, and financial services. We work with companies across the US and Latin America, helping them add engineering capacity and build products.

We’re looking for a Head of Marketing who can make our experience, expertise, and people more visible to prospective clients and employees.

About the role

You’ll lead Develative’s marketing, working directly with the founders to decide what we should say, who we should reach, and how to earn their attention.

Your job will be to turn what we learn from client work, industry conversations, and events into content people find useful. That includes thoughtful articles, specific client stories, founder perspectives, and a clear explanation of what makes Develative a good company to work with and work for.

This is a hands-on leadership role. You’ll set priorities, write and edit content, coordinate contributors, and take responsibility for getting work published.

Responsibilities

You’ll own our marketing priorities and execution, keeping our content grounded in the industries we serve and the work we actually do.

• Build and run a marketing plan focused on insurance, fintech, and financial services.

• Develop blog posts and industry insights that address real business and technology problems.

• Interview founders, engineers, and subject-matter experts to uncover useful ideas and concrete examples.

• Manage LinkedIn content for Develative’s company page and support the founders’ personal pages, preserving each person’s voice.

• Turn client work into case studies that clearly explain the problem, our contribution, and the results.

• Plan content around industry events, including preparation, participation, lessons learned, and follow-up.

• Improve website copy, sales materials, and brand consistency across channels.

• Build our employer brand through stories about our people, their work, and the experience of joining Develative.

• Coordinate design, video, and other specialist support when needed.

• Track what is reaching the right audiences and use those findings to adjust priorities.

Qualifications

We’re looking for someone who can understand a technical business, find the interesting story, and communicate it clearly.

• Experience leading marketing or content programs for a B2B company, ideally in technology or professional services.

• Strong writing and editing skills in English and Spanish.

• Ability to research unfamiliar topics and turn expert conversations into accurate, useful content.

• Experience developing LinkedIn content for both companies and senior leaders.

• Good editorial judgment: you can distinguish a meaningful insight from a generic claim.

• Experience managing content calendars and coordinating work across multiple contributors.

• A practical understanding of brand positioning, content distribution, and marketing measurement.

• The ability to work directly with founders, challenge ideas constructively, and keep execution moving.

• Based in Tucumán, Argentina.

Nice to have

The following experience would help you understand our buyers and build credibility in our target markets.

• Experience in insurance, banking, fintech, or financial services.

• Experience marketing to US business audiences.

• Familiarity with software engineering services, staff augmentation, or consulting.

• Experience building founder visibility and employer branding programs.

• Working knowledge of SEO, website analytics, and HubSpot.

What success looks like

Success means it becomes easier for the right companies and candidates to understand Develative, trust our expertise, and want to speak with us. We’ll look for evidence of that in both marketing activity and business conversations.

• Prospective clients arrive with a clearer understanding of our experience and the problems we help solve.

• Sales conversations benefit from relevant articles, case studies, and industry perspectives.

• Our content generates substantive engagement from people in our target industries.

• Event participation leads to useful content, continued conversations, and greater recognition.

• Founders develop a consistent, recognizable voice in the markets we serve.

• Candidates better understand the work, opportunities, and expectations at Develative.

• Marketing contributes to qualified inquiries and opportunities, with feedback from the sales team informing what we do next.

What we offer

You’ll work directly with the founders and have responsibility for shaping how Develative presents itself to clients and candidates.

• Ownership of marketing strategy and day-to-day execution.

• Access to the client work, engineers, and industry conversations behind our stories.

• Room to develop the company’s voice and bring your own editorial judgment.

• Close collaboration with sales, recruiting, and engineering.

• A clear focus on building industry credibility and supporting business growth.

Sounds like you? Apply!

We'd love to meet you, please send your resume and why you think you're a good fit for this role to mfonollat@develative.com