The Opportunity

Client brief: Connectly AI is a leading player in conversational commerce and customer engagement, serving a rapidly expanding global client base across regions including Latin America.

Context: With ambitious growth strategies, new product launches, and expanding partner integrations, Connectly needed to scale engineering capacity quickly. Yet its HR team faced the challenge of filling multiple technical openings fast—without sacrificing quality. Delays in recruitment threatened to slow product delivery and stall new business opportunities.

Ambition: Connectly set out to reinforce its mobile, backend, and frontend teams to sustain innovation, meet deadlines, and unlock new markets—all without losing time to long recruitment cycles.

The Solution

Old way (challenges):

• Slow recruitment cycles, delaying new product features.

• HR struggled to source and vet specialized talent quickly.

• Engineering teams risked missing deadlines due to limited capacity.

New way (outcome):

• Three complete engineering squads (frontend, backend, QA) stood up and integrated.

• Standardized onboarding ensured fast alignment with company culture and product knowledge.

• Pre-vetted hires hit the ground running, accelerating delivery timelines.

How we worked:

• Partnered with Connectly’s HR and engineering leaders to define squad structures around business needs.

• Applied rigorous screening to ensure technical and cultural fit before onboarding.

• Designed a tailored onboarding process to accelerate knowledge transfer and productivity.

The Impact
Metrics of success:

• 3 engineering squads built and operational.

• Recruitment timelines shortened significantly through pre-vetting.

• Onboarding accelerated: new hires contributing in weeks, not months.

Business outcome: Connectly met critical deadlines, delivered new integrations, and launched products on time—safeguarding its growth trajectory and unlocking new business opportunities.
Customer outcome: Clients gained faster access to innovations, reliable delivery, and continuous support as Connectly scaled globally.

What’s Next

Having strengthened its engineering backbone, Connectly is poised to expand its product portfolio and partner ecosystem further—continuing to deliver innovation at the pace of its customers’ needs.